Jane Stepanova
Building structured growth across acquisition and positioning. JTBD advocate.
+725%
Website traffic growth — 1,700 → 14,000 visits in 6 months
+50%
MQL growth through website in the same period
€200K
Annual policy contract contributed via inbound marketing
150%
Marketing ROMI — up from 80% baseline
Marketing aligned to revenue and sales outcomes
Brand & Market
Development of the positioning, audience segmentation, mapping the situations and contexts in which the audience turns to the product or service, along with a channel mix grounded in business objectives, ensuring clarity on what is being measured and why.
Clarity on customers, channels, and outcomes.
Paid Channels
Planning, launching, and optimising Meta Ads, Google Ads, LinkedIn Ads, and Microsoft Advertising campaigns with full attribution tracking through GA4, GTM, and Conversions API. Methodology developed through work in highly regulated and competitive markets, where attribution accuracy, targeting precision, and compliance constraints leave little room for assumptions.
Campaigns built to generate pipeline and track commercial impact.
Pipeline Building
Outbound and account-based marketing initiatives covering email sequences, LinkedIn outreach, SDR enablement, and multi-channel engagement programs. Structured to support pipeline development and revenue generation, including ABM frameworks that contributed to six-figure commercial opportunities.
Turning engagement into opportunities.
Content + Analytics
Content strategies aligned with business objectives and supported by clear measurement frameworks, attribution logic, and channel-specific execution plans. Coverage includes thought leadership, demand generation content, landing pages, email nurture sequences, and conversion-focused assets.
Content that has a measurable role in the funnel.
WHEN YOU NEED REVENUE NOW
Sometimes a business does not need a detailed strategic document for 60 paged when the execution is needed right now. In these cases, the priority becomes everything that directly impacts revenue: setting up and optimising acquisition channels, establishing a basic marketing operating model, and integrating with sales processes to ensure leads move through a clear and manageable path to conversion.
“You can't optimise what you can't measure.”
WHEN THE REVENUE IS NEEDED NOW
Measurement is a core part of marketing and is often an underdefined system in B2B due to longer sales cycles and multiple decision-making stages, where impact is rarely linear or tied to a single touchpoint. As a result, key metrics reflect how marketing contributes to the sales journey, including pipeline contribution, influenced revenue, deal velocity, win rate, stage-to-stage conversion, sales cycle length, and multi-touch attribution. In this context, measurement is the structure that connects execution to how deals are created and closed.
“Marketing strategy matters. But so does knowing how to turn it on when you need it.”
Regulated, competitive, and compliance-sensitive categories.
Digital marketer focused on revenue, with end-to-end funnel ownership.
Get in Touch
Get in touch for a consultation, a marketing audit, or to discuss your current marketing setup.